BusinWesesdwo ith a heart MadagaSacar Mon Amour - My Love - Mi Amore… When my husband and I started RICE in 1998 - we produced some items with a danish friend in Thailand. Quickly we realised that if we wanted a full collection, we had to search for - and add products from other places in the world. We travelled to Madagascar, where my husband had been before for business, and we knew they were specialized in embroidery. In my arms I carried my first born baby - our son Max was just 4 months old. Today I can’t believe we did that… Pushing him around in a pram - in the bumpy streets of Antananarivo, followed by a crowd of women who had never seen such a device. me watching over my baby like a lioness. worried he would get sick or stung by an evil mosquito… It was a crazy journey and also a very defining one. We discovered RAFFIA… an amazing and sustainable product that comes from the leaves of the Palmyra palm which grows in abundance in Madagascar. It has amazing abilities to transform into the most wonderful products. This catalogue is our tribute to Madagascar and Raffia - and to the beautiful people we have been growing up with and collaborating with for almost 23 years. We have worked through floods, typhoons, lock-downs, changing governments, coup d’etat you name it - and now lately COVID19. We feel a great responsibility towards our suppliers and the ladies who work for us - hope you feel it too. Enjoy! Warm regards, Charlotte We looove RAFFIA 3
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